The vibrant and rapidly evolving African music scene recently witnessed a star-studded celebration as Ghazi Shami, the CEO of Empire, led the launch of the Empire ASAMBE initiative in South Africa. The event, held at an exclusive venue, was a convergence of musical talent from across the continent, with prominent figures like Black Sherif, KiDi, Fireboy DML, and L.A.X gracing the occasion.Empire’s ASAMBE Initiative
Empire, a global leader in music distribution, marketing, and publishing, continues to expand its footprint across Africa. The ASAMBE project was introduced as part of their broader mission to amplify the voices of African artists on the global stage. The event marks a pivotal moment for the African music industry, which continues to gain international recognition.
Empire’s CEO, Ghazi Shami, has been a driving force behind the label’s success, and with the ASAMBE initiative, he is looking to provide African artists with the resources and platform needed to grow their careers globally. Shami’s vision has been instrumental in bridging the gap between African music and the world.
A Night of Music and Culture
The ASAMBE launch party was a celebration of both music and culture, bringing together artists from across Africa to network, collaborate, and perform. Among the prominent figures attending were Ghana’s Black Sherif and KiDi, Nigeria’s Fireboy DML, and L.A.X. These artists represent some of the most exciting voices in African music today, blending Afrobeat, highlife, and Afropop with contemporary global sounds.
Black Sherif, KiDi, Fireboy DML, and L.A.X Join Ghazi Shami (Empire CEO) at ASAMBE Launch Party in South Africa
The vibrant and rapidly evolving African music scene recently witnessed a star-studded celebration as Ghazi Shami, the CEO of Empire, led the launch of the Empire ASAMBE initiative in South Africa. The event, held at an exclusive venue, was a convergence of musical talent from across the continent, with prominent figures like Black Sherif, KiDi, Fireboy DML, and L.A.X gracing the occasion.
Empire’s ASAMBE Initiative
Empire, a global leader in music distribution, marketing, and publishing, continues to expand its footprint across Africa. The ASAMBE project was introduced as part of their broader mission to amplify the voices of African artists on the global stage. The event marks a pivotal moment for the African music industry, which continues to gain international recognition.
Empire’s CEO, Ghazi Shami, has been a driving force behind the label’s success, and with the ASAMBE initiative, he is looking to provide African artists with the resources and platform needed to grow their careers globally. Shami’s vision has been instrumental in bridging the gap between African music and the world.
A Night of Music and Culture
The ASAMBE launch party was a celebration of both music and culture, bringing together artists from across Africa to network, collaborate, and perform. Among the prominent figures attending were Ghana’s Black Sherif and KiDi, Nigeria’s Fireboy DML, and L.A.X. These artists represent some of the most exciting voices in African music today, blending Afrobeat, highlife, and Afropop with contemporary global sounds.
By Isaac Fiifi Klotey Mensah
